How to have a news and editorial section at your company without building a newsroom
An editorial section (blog, industry news, content hub) gives the public and search engines a reason to come back to your site. With Naito you set your industry's categories and your brand's voice, and you receive ready-made original articles, with whatever review your company requires before they go live.
Who it's for
Small and large companies, agencies and any organization that wants an editorial presence on its own site without hiring a newsroom team.
Who it's not for
Anyone who needs investigative reporting, interviews or fieldwork. Naito starts from published sources and the material you supply; it does not do its own reporting.
How to do it with Naito
Choose your industry's categories
Set the topics your audience cares about and which countries to follow headlines from. The number of categories depends on your plan.
Set your brand's voice
The voice profile sets tone, audience and angle. Companies with several brands use an organization: each brand has its own voice, categories and webhook, with shared quota and billing. The number of brands depends on your plan.
Decide who approves before publishing
If legal or communications must see the text first, keep the review queue on: each approval or rejection is recorded, with who decided and when. If not, publish straight through.
Connect it to your site and add to it
Link WordPress, Ghost, the webhook or RSS. To talk about your own company, use an on-demand request with up to 3 of your own URLs or Branded Content from a brief.
Why it works better this way
Editorial presence without building a team
The repetitive work of following the industry, writing, illustrating and formatting arrives done. Your team keeps only the editorial decision.
Brand and compliance control
Banned terms, a style guide (from Essential up), an approval queue and an audit trail keep the text within your company's rules.
Grows with your operation
Start with one brand and one category and add more later, without changing tools or invoices.
Frequently asked questions
Common questions about this guide
Do I need a newsroom team?
Not to produce the texts. For review, it depends on the policy you choose: publish straight through, hold back only low-confidence articles or approve everything.
Can I require approval before publishing?
Yes. With the review queue on, nothing goes out without approval, and each decision is recorded with the name of who approved or rejected.
Can I have more than one brand?
Yes, inside an organization, with its own voice, categories and webhook per brand and shared quota and billing. The brand limit varies by plan.
Can it write about my own company?
Yes. Use an on-demand request with up to 3 of your own URLs, or Branded Content from a brief, which ships labeled as sponsored content.
More guides
How to create sponsored content (advertorial) with AI, transparently
Advertorial from the sponsor's brief, with the right notice and schema.
Read the guide→How to keep your own voice in AI-written content
Voice profile, style guide and your own facts, applied to every article.
Read the guide→How to publish automatically to WordPress or Ghost
Connect once and articles arrive on their own, as drafts or published.
Read the guide→Try Naito free for 7 days
No credit card. Generate your first articles and decide afterwards.